Pink. It's everywhere you turn. From women's hair removal gadgets, to football team uniforms. The pink ribbon, symbolizing breast cancer awareness has become a marketing
phenomenon like no other when it comes to raising awareness for a social issue. Our desire is to raise awareness for an equally important issue; childhood cancer. As a society, we like to say that “children are our future.” If we truly believe children are our future; why do we sit idly by while more than 12,000 children are ravaged by this disease each year, and approximately 3,000 die from it each year? If we truly believed that children were our future, and our future was being threatened by this evil, would we not do something? We commit billions of dollars each year to protecting our country, and yet do so little to protect the generation to come from a disease that comes silently and kills so many.
The idea behind Gold: The New Pink is not to take away from the efforts that have been made to advance the cause of breast cancer awareness or to suggest that breast cancer awareness is not as important, but rather to elevate the cause of childhood cancer to equal stature. So much more funding is given to adult cancers and the parents of children stricken by
cancer want to level the playing field.
It has become a cliché, but our children ARE our future. We can not stand by and allow our future to be threatened any longer. These children are our future mothers, fathers,
grandparents, leaders, health care providers, researchers, educators, and world leaders. By ignoring the importance of this issue, we suggest that we don’t truly believe that our children are our future, or worse, that our future isn’t really all that important to us. It’s time to stand up and commit to finding a cure for childhood cancer. Even more, stand up and find the cause of childhood cancer and put a stop to it! The next child could be your child…it was our child.
Our vision: To see the gold ribbon symbol of childhood cancer awareness as universally recognized as the pink ribbon and to see our children fighting cancer given the same
recognition and priority as adults.
(Originally Posted Nov 7/09)